Hometown Corporation (E): Training for Hard-to-Reach Areas

 This is an original MFMI resource

Author: Masilungan, Eulogio; Morato, Eduardo
Publication Date: 2006
Publisher / Source: Asian Institute of Management
Length: 23 Pages
File Type: PDF
Language: English
Country: Philippines
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Abstract

Hometown was a lending company established in Isabela, Philippines in 1998. The company competed directly with the mobile informal moneylenders who dominated the Philippine microfinance chain. In 2002, Hometown decided to focus on hard-to-reach areas, a strategy which required its staff to be capable of managing branches independently. Initially, Hometown embarked on a classroom training program but it failed to build the staffs? character and did not inculcate in them the right attitude to successfully manage conditions in hard-to-reach areas. Thus, Captain Dennis Eclarin, Hometown?s founder, came up with a boot camp or military-style training program. The case describes the boot camp training curriculum and methodology. It also describes the challenges and the results of the training program.